If you're doing s c 0, one of the best things about it is that with Search Console, you can see exactly what's going on. the reason why I love this is that if you're paying someone to do SEO for you or someone internally is doing it for you or you have an agency, you can see exactly what's going on. Now just look at this.
You have to have Search Console installed. Now all you have to do is go to results.
You can change the different month in the different time frames. What a lot of people don't know is that if you click on that more button over there, you can compare different periods. So over here, for example, I'm gonna compare the last three months with the previous three months.
As you can see, for example, thank god, this client has seen a great increase.
You can also see past 3 months versus last years, the same period. Again, thank god this guy is doing very well and we very proud of it and we can flex it to him. Like I'm saying to you, Search Console is really amazing and it gives a wealth of information.
You can't fluff any of these figures because the data is there.
If you're doing SEO or your company is doing SEO or you get organic traffic, Search Console should be and is your best friend.