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If you have a newsletter, pay attention. The middle of the week is the best time to send, but only by a little bit...
If you have a newsletter, pay attention. The middle of the week is the best time to send. But only by a little bit.
Surprisingly, not a huge difference in open rate between a clickbaity subject line and a non clickbaity subject line. A subject line that's direct performs a bit above a subject line that's cute.
The biggest difference for open rate one word subject lines, not two, not three or more. One word subject lines make a tremendous difference for email open rates. And if you want to grow your newsletter and have it get opened more, send your newsletter out once a week.
Consistency is the biggest driver.
Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.
Compare channel reach, response, and cost by surface, then decide whether to shift content, ads, or retention work toward the stronger channel.
This source is connected to Media channel strategy.
Surprisingly, not a huge difference in open rate between a clickbaity subject line and a non clickbaity subject line.