@tjrobertson52

I wanna talk about four types of pages that you should add to your website if you wanna get recommended by AI search. These are pages you should add in addition to the pages you're already creating for SEO.

For SEO, you should be creating a page for each product or service you offer, each sub service, each use case, each service area. Essentially, you want one page for every keyword you're trying to target. And that's not changing anytime soon.

That's still really important for AI search. But there are a handful of page types that I have never, in my seventeen years as an SEO, recommended people build for visibility that now matter for AI search.

This is because, unlike traditional SEO, it's not enough to be found by AI search. You have to be recommended. After you type a prompt into ChatGPT or Google's AI mode, it's gonna retrieve a hundred or more webpages.

However, it's only going to site and trust about a handful of those. Those are the ones that actually influence the response. So step one is making sure your brand is actually found in that initial search.

Step two is making the AI model confident in recommending your brand to the user. These four page types help with step two.

The first is an FAQ page. Now, having content that addresses common questions has always been a good SEO strategy. But when you're doing this for visibility, you want one page per question.

The purpose of your FAQ page is to give the AI everything it needs to be an effective salesperson for your company. You're essentially anticipating all the questions and objections someone might have before hiring you, and then providing a response for the AI to give to the user.

The second page is a reviews page. This is a page where the title is just your brand reviews. You add this because when the AI is searching about your business, one of the searches they'll almost always include is your brand reviews.

And because your website is the authority on your brand, this page will almost always show up near the top of that page. I recommend giving a summary of some of the best things people tend to say about your brand, and then below that just include ten or more of your favourite reviews.

The third page type is case studies. Humans almost never search for case studies, but if you go to a large language model or Google's AI mode and you tell it about your specific situation, it'll often look for case studies of people who had the exact same problem and found a solution. The title of each case study page you want to follow this template main keyword the term case study and then the specific results that they saw.

And then on the page make it easy for the AI to find the information it needs. Start with a quick summary, followed by a table highlighting the important facts. Then an overview of the problem the customer faced and an overview of the solution.

Then, if possible, a quote from the customer. Then some FAQs specific to this case. And again, you're not trying to target keywords in these FAQs.

You're just anticipating common questions or objections.

And the last page type are benefits. You want one page outlining each of the benefits of your company, product, or service. You might have a page called the free consultation or a page called money back guarantee or a page called one week free trial.

Large language models love these kinds of pages. That's because these models are looking for anything they can to differentiate you from your competitors. So make sure you're giving them all the context possible to help them be an effective salesperson for you.