@tjrobertson52

You should absolutely have a second website.

So you have your main website for your brand.

This is where you sell your products or offer services.

And then you have a second website that's not affiliated with your brand at all and just serves as a resource for your industry.

We have four clients that are doing this right now and it's incredibly effective.

We're about to start helping another client build their second website.

And so I just want to talk about how we plan to do it.

Despite what you might have heard recently, blog posts are the most effective form of digital marketing right now.

I spoke about this in yesterday's video and explained how to pick the best topics.

In short, blog posts are the easiest way to rank and the easiest way to affect the responses from large language models.

Having a second website gives you one more place that you can post blog posts to.

And because it's a third party resource without a direct affiliation with your brand, it carries a lot more weight when it ultimately recommends you as the solution, carries more weight with your human readers, but more importantly, it carries more weight with the AI.

And as we move into a world where pretty much all recommendations come from AI, this is incredibly powerful.

So how do you do it?

Well, first of all, you should know this is going to take some time.

This is a Long term play, don't expect any results in the first three months and depending on the industry, progress might be slow for the first year but for brands who can wait, this becomes a very valuable long term asset.

I recommend giving an exact match domain.

This is a domain where one of the main keywords you want to rank for is in the domain name.

You may have heard that exact match domains don't carry as much weight as they used to and this is true, but the name of the website is the same as the term you're trying to rank for.

Google can't tell if people are searching for your brand by name or for the search term, making it much easier for you to rank.

Now that being said, if you already have a domain with some pages ranking in Google, I wouldn't recommend starting over with a new domain.

It's gonna take some time to build up that authority.

So let's talk about how to do that.

You're gonna need two things.

You're gonna need content and links.

how many links you need depends on how competitive your industry is, but I don't recommend going out and buying a bunch of links in the first month.

Start by getting some natural organic foundational links.

Send a few links from your own website, set up some social media profiles, reach out to any friends or partners that might be willing to link to you and see if there's any directories you can submit yourself to.

And then you wanna start creating truly helpful content.

You really wanna make a useful resource in your industry.

And at this early stage, you shouldn't be recommending your brand much, if at all.

Just focus on providing good answers to common questions in your industry.

And then only once you've built some trust and start ranking in Google do you want to slowly start incorporating recommendations for your brand.