Did you know that your rankings change drastically depending on whether or not your business is open or closed at the time of search? This business, this is what their rankings look like when the crawl is run at 5:15. This is when the business is open.
But on the same day, I ran another crawl at 7:54.
And you can see a massive drop in their visibility. You see a lot of those greens turn to red. That's a huge difference.
And you can drill down even further in the white spark local ranking grids.
If I click this button, I can go to the compare section. This is great for doing a competitor comparison. I compare my business with competitors, but you can also compare with your past scans.
So this is super valuable.
So I can look at, this is what it looked like when my business was open and this is what it looks like when my business was closed. And the Wisconsin local ranking groups is this great thing where it shows you this little detail here that at 5:15, the business was open during scan and you had 15% visibility across the grid. But when the business was closed, that dropped to 7%.
And you can see it visually in the grid here.
You can see it like a lot of these greens turn to yellow, a lot of the yellows turn to red. Massive drop in visibility. And this is why it's super Important to use a rank tracker that lets you set the time of your crawl.
So many tools out there, they'll just crawl at midnight.
But with the Whitespark local ranking grid, you can specify that you want the crawl to run during the day when the business is open so you can make it two PM it's really critical to be able to do this. So if you haven't tried the tool, you can run 8 free scans with the tool with 5 by 5 grids, totally free, no credit card required. It's seriously the best local ranking grid tool on the market.