Source record
Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
In 2026, I can't believe that people are still only relying on Google Ads for their business. I spoke to potential client the other day and they were spending about $100,000 per month just on Google Ads. They haven't invested at all in search engine optimisation.
The client told me, and I know this, that though some nights that he can't sleep, he gets so worried because if something had to happen to his Google Ads account and these things do happen, he would not have a business and it would take him a long time to recover.
Now I've told this guy and I've told a lot of people that you should be diversifying from Google Ads at least into SEO and possibly social as well. You can't just put all your eggs in one basket. If something happens to this guy's Google Ads account, and it can happen for so many different reasons, he's really going to be in trouble.
So please diversify from Google Ads, start looking at SEO, possibly start looking at social as well.
You can't just rely on one channel.
Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
Audit the referenced Google Ads setting, document the intended configuration, and verify search terms, exclusions, tracking, and policy status before scaling.
This source is connected to Google Ads account operations.
In 2026, I can't believe that people are still only relying on Google Ads for their business.