Google penalties are now becoming permanent.
Breaking reconsideration requests are now getting rejected left and right.
A reconsideration request is if you break the rules, you ask Google to review your fixes.
By hitting Request Review you are asking Google to reconsider you.
In the past, companies that broke the rules with SEO could ask for forgiveness.
They could get it.
Now getting stone cold rejected.
Manual actions are becoming semi permanent.
Somebody else.
It's no longer about anything on the site, it's about the perception of engaging in spammy techniques.
This is a major change in search engine optimization.
If you're considering doing a shortcut that you think might be against the rules, give it some careful thought before you start.
If it is against the rules, you might not be forgiven.