I talk to business owners everyday about how they're using AI, and one thing that they all have in common is they feel like they're getting left behind.
And in a sense, we're all getting left behind.
I spend all my time learning about AI and how to show up in AI search, and I'm getting left behind.
And that's because the technology is just moving too fast for anyone to reasonably keep up with.
The question is not if you're being left behind, it's where you're being left behind.
There are a million things you can do to improve your business with AI, and it's hard to know where to start.
I'm seeing a lot of businesses sink a lot of time into building AI systems that will probably be replaced by software within the next few months.
But there is one application that I think every business should be looking into right now, one very effective use of AI that isn't being replaced anytime soon, and that's building what we call a brand ambassador for your company.
This is a project set up in ChatGPT, Gemini, or Claude that understands everything there is to know about your brand.
It can accurately speak on behalf of your brand, answer questions about your company, draft content, write social media posts, help brainstorm strategy.
We create these for all of our clients, and once it's set up, it can make everyone on your team much more efficient.
I've been building these for about two and a half years now, and I'd like to tell you what I've learned so far.
To start, I recommend feeding it all of your website copy and then running Deep Research in ChatGPT or Claude to collect all the information available about your brand.
Next, I recommend having Claude organize all that information and identify any gaps in the understanding.
You can then ask it to create a questionnaire to fill in all of those gaps and record you or someone else from your organization answering those questions.
And feed that transcript back in the cloud and have it organize all the information.
I recommend dividing that organization into about a dozen separate documents, and then in the project instructions, you can define each document and when to refer to it.
This helps a model pull in only the information that's relevant to the respective prompt.
What you're then gonna find when you start using this is that it's pretty good, but it's not great.
It's gonna get things wrong.
It's gonna misrepresent your brand.
The key is to keep iterating.
Take note of everything it gets wrong, then pass that feedback back to the project and ask if you need to update one of the existing documents or add a new document.
You do this enough times, and eventually you have a brand ambassador that can actually represent your brand.
So this does take a lot of effort, but it's well, worth it.
And I think that's why every business should be working on this right now.
