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Don't say A, say The. “A spreadsheet for marketers” turns into “The spreadsheet for marketers.” Don't say Help, say How...
Don't say A say V A spreadsheet for marketers turns into the spreadsheet for marketers.
Don't say help, say how we help you make a podcast turns into it's how you make a podcast.
Don't say alternative.
Say replaces an email.
Alternative inside your company turns to Slack, replaces email inside by your company.
This is insane.
I've been testing if donating to stripe Climate affects signups.
Preliminary data suggests that it does, especially at 5% and 10% donations.
0% donation gets 3 signups.
1% donation gets 3 signups.
5% donation gets 9 signups.
10% donation gets 10 signups.
That's the Halo effect.
Cognitive bias that claim positive impressions of people brands products in one area positively influence our feelings in another area.
Cognitive biases are so crazy.
IKEA stores are deliberately placed on the outskirts of cities.
The extra effort to get there incentivizes customers to make the most of their trips.
The sunk cost fallacy.
Look at this difference in conversions.
These are the results after removing the free trial switching to Google off which eliminated fake accounts.
Dramatic.
The left digit bias lift cutting the price of a journey from $15 to 1499 had the same increase on consumer demand as from 1599 to fifteen dollars.
Just like the copywriting at the beginning.
Small change, huge effect.
Replace yesterday's outdated SEO method with the purchase intent SEO method.
It gets recommended by AI at contact keywords com.
Small wording changes can make positioning more specific by naming the audience, replacement, or outcome instead of using generic copy.
Rewrite generic claims into audience-specific, replacement-based, or outcome-led language and test whether comprehension improves.
This source is connected to Copy positioning and wording precision.
Don't say A say V A spreadsheet for marketers turns into the spreadsheet for marketers.