If you're running a Google Ads campaign and you're not really doing that well, here are some settings that I want you to change straight away that I almost guarantee you will help you improve your Google Ads account. This is all that you have to do in your Google Ads account. Hover over recommendations and on the right hand side you gonna see something that says auto apply settings.
Now when you go to these auto apply settings you gonna see most times that all of them are selected.
Yes, they've all got ticks. Now when you dig deeper into these auto plus settings unfortunately a lot of these changes are not made for your benefit. They're made for Google Ads benefits for Google themselves.
Now for whatever the reason is Google are more concerned about getting clicks to your website and not the conversions.
I'll make a video for another time that I'll go into all these auto plus settings and what they mean but for now all you have to know is that a lot of these settings are just going to burn through the budget of your account. They're really not going to do well for your account and really you're not going to see any improvement by keeping majority of them on. What I want you to do is go deselect all of them now then press save and it's as simple as that.
Your Google Ads account should be performing better if you want An audit on your Google Ads account, either DM me or email me at info at topclick dot c o dot z a.
You'll be glad that you did.