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SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends, August 2025...
SMS marketing might become the most popular it's been in decades. It recently hit an all time high in Google Trends. August 2025.
Here's a post from a couple of months ago that blew up. Calling it now, SMS will be the hot new direct channel in 2026. Talking to lots of founders who are launching a texting service or doubling down on SMS now.
The barrier to entry is still somewhat high. It's a good time to start before the channel gets flooded. SMS is a channel where you can reach your audience with no intermediaries, and unlike email, it's not yet completely saturated.
SMS marketing might become the most popular it's been in decades.
Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.
Compare channel cost, audience intent, saturation risk, and required creative format before reallocating budget or building a new channel playbook.
This source is connected to Channel strategy and distribution bets.
SMS marketing might become the most popular it's been in decades.