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3 local SEO tips that are non-negotiable if you want to rank on Google Maps, because local SEO strategies are often made more complicated than they need to be...
The 3 local SEO tips that I recommend to absolutely everyone, because without them, you just aren't gonna rank higher than your competitors. The first thing you need is the right category. This is way more important than what you put in your bio or your services because it establishes what you do as a whole and it's the biggest keyword you're giving Google about what to rank you for.
As an example, Webhive Digital is a marketing agency, so we do a load of different marketing services. I don't wanna put down web designer as the category, even though it's something that we do, cause then it limits what we can reach. Instead we wanna have marketing agency as the category in our services we can have web design, SEO, PPC, the idea?
No. 2 is your location. This absolutely has to be where you want to rank.
That location's proximity to the searcher plays a really big part on how high you show in their search results. So if you're trying to target Leicester but your address is in Birmingham, you're not gonna show up. And the third is your reviews.
1 But that is not the case. Competitor has got 50 reviews, but 5 stars, they're actually more likely to rank above you, to work on these in tandem, where you have as many reviews as possible, but they're all as positive as possible. Ideally, all 5 stars.
The final part of that component is getting people to mention the services and what you have done for them in the review. Those things are like huge votes of confidence from your customers because you are actually offering the services you say you do, and they are in the locations that you target. Anything else on your profile is secondary.
The three things that you need to get on top of 1st.
Business location must match the area a company wants to rank in because proximity to the searcher strongly affects local results.
Validate target service areas against actual address and proximity constraints before promising local ranking outcomes.
This source is connected to Local SEO proximity.
The 3 local SEO tips that I recommend to absolutely everyone, because without them, you just aren't gonna rank higher than your competitors. The first thing you need is the right category. This is way more important than what you put in your bio or your services because it establishes what you do as a whole and it's the biggest keyword you're giving...