@joshuamaraney

If you're using an agency or third party to run your Google Ads, I want you to be careful of this dodgy little trick that a lot of these agencies do. This is the way that it works. At the end of the month, the agency will give you your reports.

Now they'll say to, yes, your leads are great.

But a lot of the times what these agencies do and they haven't told you is that a lot of your budget they spend on your branded search terms. Basically a branded search term means that they'll bring on your own company name. Now with branded search terms, nine times out of 10 they're going to get the lowest cost per clicks and the highest conversion rate.

Now the way that these agencies work is that they bulk your branded search terms with your non branded search terms and they say, wow, check how great your results are.

But if you dig deeper into it and you split your branded search terms away from your non branded search terms, you'll see that the results are actually not that great. Now yes, there is a time to bid on your branded names, but that should only be a small portion of your budget. Again, what these agencies do by putting it all together, they wanna show you, wow, these guys are so great.

Now again, what a lot of these agencies will do by bulking it altogether and not explaining it, To you.

They're actually inflating the numbers though, saying your account is actually healthier than it is. I've audited so many accounts that when we split the branded campaign away from the non branded campaign, the results are actually terrible and people get quite a big fright. Just keep an eye for this.

I would suggest you go search your company name and if you see that the ads are coming up over and over again and there was no bidding on your company name, you might be part of the scam.

If you need an audit on your Google Ads account, please DM me or email me info at top click dot c o dot zero.