Source record
When people search for Canva alternative, Canva is paying for an ad that says “Canva | There's No Alternative - Online Design Made Easy.” When people are searching for...
People search for Canva alternative. Canva is paying for an ad that says Canva, there's no alternative. So smart online design made easy.
When people are searching for Basecamp alternative, Basecamp is paying for an ad. We don't want to run this ad. We're the No.
1 result. But this site lets company is advertise against us using our brand. So here we are, a small independent company forced to pay Ransom to a giant tech.
Oh my gosh, that ad. Your brand name plus alternative is a very popular search. You.
You can also target it with SEO on your own site. Have a page called forward slash alternatives. Put it in your footer.
It looks just like this. Look at all these alternatives. This company is targeting its competitors.
Plus the word alternatives. A lot of these pages rank on Google Free Time Hero alternative. But you can also make a page or yourself on your own site.
You make your own alternative page on your own site. You can share your competitors but say how you are better than all of them. The alternative strategy is a classic search marketing strategy.
It and so much more is covered in my SEO course at compactkeywords com.
The creator says brand-name plus alternative searches are popular and can be addressed with an alternatives page on the brand's own site.
Create an honest alternatives page where users and AI systems can compare options without relying only on competitor pages.
This source is connected to Competitor alternatives / defensive SEO, Competitor comparison pages / purchase intent.
People search for Canva alternative. Canva is paying for an ad that says Canva, there's no alternative. So smart online design made easy. When people are searching for Basecamp alternative, Basecamp is paying for an ad. We don't want to run this ad. We're the No. 1 result. But this site lets company is advertise against us using our brand...