One of the common questions that people ask me is if I'm worried if AI is going to make digital marketing companies like mine obsolete. The answer is no, not at all. I'll tell you why.
Number one, with more and more people that are searching on AI models like ChatGPT, Gemini and Claude, you need SEO skills and you really have to know what is going on to get results on top of those AI models.
Again, that's part of the services that we offer and the demand for that is growing and growing. The second thing, and this is important, I think AI will make digital marketing agencies that don't know how to use AI obsolete. We've embraced AI from the beginning.
We use it in everything.
We use it in our keyword research. We use it in our workflows. We use it in reports and it really has helped us tremendously.
Again, I think AI has helped an agency like mine because I know how to use AI for the outcomes that I want.
AI isn't just a magic button that you just press and it can read what you're trying to do. You have to know what to do. You have to know the prompts and you have to know the outcomes that you want.
So no, I don't think AI is gonna make a digital marketing agency like mine obsolete.
In fact, I think the opposite. I know that it's gonna make us thrive.