Source record
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
You're soon gonna start seeing ads on ChatGPT. OpenAI announced the other day that they are starting to roll out ads to people in America on the free and go version of ChatGPT. Now this announcement was obvious.
First and foremost, everyone knows that ChatGPT needs money to keep on going, so they had to start running ads.
The second thing is that OpenAI announced this literally a few days after Siri and Google did their deal together. The third thing is, and I think this is important, is that although a lot of people might look at the ads as a negative thing, I personally think it's great for advertisers. It's a great new way to advertise to new people that don't know your brand or your company.
It's rolling out slowly, so we don't really know how the ads are gonna work, but I personally think it's a great opportunity for advertisers to jump in at the bottom, similar to when Google Ads first started and Facebook ads first started. People are gonna be nervous. Corporates are probably gonna take a bit of time.
So start advertising as soon as this opens up because it's gonna be a great opportunity.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
OpenAI announced the other day that they are starting to roll out ads to people in America on the free and go version of ChatGPT.