@joshuamaraney

I do Google Ads audits daily and so many times I see the most common problems. Take a look at this, for example. Here's a client.

As you can see, they've got one campaign only called campaign one.

Now the first problem is just looking at this campaign one, you should be labelling it so at least you know what you're doing. When we look deeper into it, you can see they've only got one air group. Again, that tells me that's a problem.

Number one, you haven't labelled it, so you don't know what you're looking at.

Number two, there's no ways that you can put all your services into only one air group. If we go look on the keyword level, you'll see over here what they've done is that they've bunched all the keywords together in one ad group. There's a few problems when we look at these keywords.

No.

1, you can see all these keywords on broad. If you look over there, you can see that there's low quality score on some of these keywords. What Google are telling us is that there's a problem because you are bidding on keywords that are going to the wrong landing page.

And the next thing that we look over here is they've got one ad.

Now again, what is happening is that you got a multiple list of keywords and different keywords, but you got one ad that's trying to speak to all those different keywords and It's only going to one landing page. Again, this is a common problem of a bad Google Ads account and there's no ways that this is performing well. If you want an audit on your Google Ads account, drop me a DM or email me at info at topclick dot c o dot z a.