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AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
This week in the AI space, there was quite big news. Apple announced that they had signed an agreement with Google to use Gemini as the backup and the foundation of their new Siri, which is coming up later this year. Now, this is massive news.
What is happening over here is that apple have told the market that they believe that the AI capabilities from Google are better than OpenAI.
As a result, two things happened. No. 1, the share price of Alphabet, which is the holding company of Google, shot up quite a lot.
The second thing is that OpenAI have now started to panic and they're starting to realise that they have to start up in their game.
What has happened later on the week is that OpenAI announced that they are starting to roll out advertising and they're going to start rolling it out quite aggressively. Now, what I personally think that the improvements in the AI is just great for the consumer. Everyone is trying to up their game to get better than each other.
And as we've seen in the past 12 months, AI just becomes better and better.
Let me know your thoughts.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
Apple announced that they had signed an agreement with Google to use Gemini as the backup and the foundation of their new Siri, which is coming up later this year.