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@build_in_public

2026-01-18

Please listen. This is the opportunity of a lifetime. “ChatGPT is experimenting with advertising in their free subscription...

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Please listen. This is the opportunity of a lifetime. ChatGPT is experimenting with advertising in their free subscription.

I'm old enough to remember when Google started running ads. For a few years you could get warm leads for pennies. I also remember when Facebook launched ads.

They had so many eyeballs, so few advertisers that it cost nothing to get clients for the first few years. Corporate advertisers don't move fast on new things. They take six months to plan, six months to test before they go in heavy.

Right now ChatGPT almost has 1 billion users a week. If they start running ads, they will have a lot of eyeballs. Not so many advertisers until the corporates come in.

There will be a window of opportunity to win customers very cheaply if you jump on it, by the way. ChatGPT ads only on the free tier. 95% of ChatGPT's 800 million weekly active users are on the free tier.

I wish I had been more bullish when Google and Facebook launched ads. I didn't recognize how unique the moment was. I also didn't realize how fleeting it would be when ChatGPT launches ads.

I'm going to seize the day. I'd encourage you to be ready to do the same. Be ready for background this is when Elon bought Twitter.

The major advertisers left. X just relaunched their ad platform. Here's one of my campaigns.

I got 7 million impressions for $4. This was summer 2023. ChatGPT hasn't announced how you can become an advertiser yet just that they are experimenting with ads.

They say we will have more to share as we learn from early use and feedback. As soon as OpenAI announces how to participate, I will be making videos about it.

Source Intelligence

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The creator predicts early ChatGPT ads may be underpriced because corporate advertisers tend to move slowly into new ad channels.

AI ads / early-channel arbitrage · asserts

  • Monitor ChatGPT ad access and prepare small test budgets, attribution, and guardrails before treating it as a scalable paid channel.

Questions this source answers

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What is this source mainly about?

The creator predicts early ChatGPT ads may be underpriced because corporate advertisers tend to move slowly into new ad channels.

What should an operator take from it?

Monitor ChatGPT ad access and prepare small test budgets, attribution, and guardrails before treating it as a scalable paid channel.

Which topics does it connect to?

This source is connected to AI ads / early-channel arbitrage.

What public evidence supports the record?

Please listen. This is the opportunity of a lifetime. ChatGPT is experimenting with advertising in their free subscription. I'm old enough to remember when Google started running ads. For a few years you could get warm leads for pennies. I also remember when Facebook launched ads...