Source record
Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
In majority of Google Ads accounts, there is a tab that says recommendations. Now a lot of the times when people look at these recommendations, two things either happen. No.
1, they get nervous.
2 is that they follow those recommendations straight away. Fundamentally, those recommendations are there for Google's benefits and not necessarily for yours. They're system wide and done for every single campaign almost according to a checklist.
So when you look at those recommendations, Google are not necessarily looking at your website in particular.
They're just saying these are the best practices across Google Ads and these work. But a lot of the time these are there just to generate Google Ads more money and like I said, they're not there for your benefit. Take a look at this, for example, I'm gonna open up an account for one of my clients in Google Ads.
Now this client is doing extremely well.
The leads are coming in, they're great quality leads and they're extremely happy. But according to the recommendations score, Google says they're not doing so well and they're giving us a whole list of recommendations that we can do. Now it's an interesting thing that if these recommendations meant so much, how can you increase those scores by just dismissing them?
Look what I mean, if you dismiss one of these recommendations, the Google Ads recommendation score dramatically goes up again, I know what all of these recommendations mean and I don't want them.
I know exactly what they are, but I know exactly what my client does. And I've studied my client long enough to know that they don't need these recommendations. Now I'm gonna dismiss all of them.
And wow, look at this, that score goes up to 100%.
Again, you have to know what you're doing with regards to Google Ads. Don't follow blindly what those recommendations are telling you because most of the time they're for Google benefit and not really for your benefit. If you need an audit on your Google Ads account, drop me a DM or put a comment below and I'll get back to you.
In majority of Google Ads accounts, there is a tab that says recommendations.
Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
Audit the referenced Google Ads setting, document the intended configuration, and verify search terms, exclusions, tracking, and policy status before scaling.
This source is connected to Google Ads account operations.
In majority of Google Ads accounts, there is a tab that says recommendations.