if you're an e commerce business you need to make sure your product feed is available to ChatGPT and Gemini both Google and OpenAI are pushing agnostic commerce hard in 2026 I think by the end of the year it's gonna be common for people to be buying products directly from these large language models so I'm gonna go over the three things you need to do now to make sure you don't get
left behind one if you haven't already signed up for ChatGPT's merchant program just go to ChatGPT.com/merchants and fill out the form if you're not already using Google Merchant Center you definitely wanna be signed up there as well and then you'll want to submit your product feed to both of these platforms this can be in the form of a JSON file an XML file a Google sheet or a direct integration with
the platform you're selling on No.
2 you want to make sure you have comprehensive structure data on every product on your website data needs to be shown on the product page it needs to be in product schema and it also needs to be included in that product feed you're uploading to ChatGPT Merchant Center and Google Merchant Center you want descriptive product names that include the terms people are gonna search for when looking for this product include
key details like the price dimensions weight detailed product descriptions the more data you can include about each product the better you can look up Product Schema on schema.org for a list of fields you might want to include and No.
3 you need to make sure you're implementing the Agentic Commerce Protocol and the Universal Commerce Protocol these are protocols released by OpenAI and Google respectively that allow people to buy your products directly from ChatGPT and Gemini if you're selling on Shopify it looks like they'll take care of this for you automatically Wu Commerce has already announced they're supporting the agentic Commerce protocol and I imagine they'll do the same with the
Universal Commerce Protocol but that one was just released by Google like a week ago Walmart actually just announced that they'll be implementing UCP on their website I'm planning on making a video on that once we get some more information
