@darrenshawseo

but it seems like um citations are making a comeback is that right that is correct and it is definitely driven by AI search the idea of traditional search really being focused on links as a factor that drives your organic rankings in the world of LLMs it's not really the links as much as it's the mentions so mentions are citations that's a mention of your business entity somewhere on the web and

so we are absolutely seeing a surge or like a resurgence of the importance of citations people that were doing SEO the right way in the past probably didn't have to change their strategy much with citations there's an awareness now that citations are actually still critically important I think they always were for traditional search but being listed on the most important sites in your industry the big big sites the obvious ones

like Better Business Bureau Facebook LinkedIn Yelp is a big one Yellow Pages Mapquest is surprisingly important being listed on important sites plus anything that's specific to your industry is moving in importance in the world of AI search and a huge one which is a very challenging one is getting listed on expert curated best of the city type lists so you'll see those on Yelp you'll see them on local blogs you'll

definitely see them in the restaurant space and if your business is listed on those lists the large language models like ChatGPT and Gemini are absolutely referencing those lists