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Here’s how to rank on Google search & how to rank on ChatGPT search results (ie get mentioned in ChatGPT answers) in 2026...
If your website rankings have dropped off of a cliff, and you can't figure out why, chances are website's content strategy. Since AI Was introduced, there has been a huge shift in what generates traffic from search. And the websites who have seen an increase in visibility since this shift have all followed the same strategy.
Break it down so you can implement it immediately on your website and start boosting your rankings on ChatGPT and Google. The first thing you're gonna do is stop publishing random blog posts. Next, you're gonna write down all products or services.
Need at least one page for each of these with detailed info, pictures, reviews, features, and a clear call to action to book or buy. Next, you need category pages that target more than one products or services. These pages target people that want to buy but aren't 100% sure yet what they want.
At the bottom of the funnel, you've got blog posts which target people looking for information. Most of the time with these searches, people are getting their answers directly from AI And they're not clicking through to your website. Previously, your website strategy was focused on blog posts.
Now it needs to focus on middle and top of funnel pages like product, services, and categories.
Because AI answers often satisfy informational searches without clicks, website strategy should shift from random blogs toward product, service, and category pages.
Audit the content mix and prioritize detailed product, service, and category pages with images, reviews, features, and clear conversion actions.
This source is connected to AI-era content strategy, Category pages.
If your website rankings have dropped off of a cliff, and you can't figure out why, chances are website's content strategy. Since AI Was introduced, there has been a huge shift in what generates traffic from search. And the websites who have seen an increase in visibility since this shift have all followed the same strategy...