One of the best and most effective ways to get high quality backlinks to a website is by doing press releases press releases or a media update is an official written statement by a company where they are trying to create newsworthy content. This newsworthy content could be new product launches, major updates or events happening within a company. There are a few reasons why press releases are great for SEO.
The first reason is traditionally press releases get published on high quality websites so for example, if you're getting a press release published on a very good website, Google are gonna give you some of that juice from that very good website down to yours the second thing why press releases are good for SEO and specifically AI SEO is that Google and the AI models look at press releases as a very informative source.
Another reason why I love press releases for SEO is that when you're sending these press releases with links, people are there to publish these press releases that is a point of a press release.
Now there's a few things to remember with press releases before you send them out. The first one is a press release is about newsworthy content. It's not about mentioning that your company is the best and choose you etcetera.
It's not self promotional.
Again, it's newsworthy content. Another thing is that when you're doing your press releases, remember to put one or two Harper links in your press release that can feedback to your website. Now with regards to press release websites, there are lots and lots to choose from.
There are some free press release websites.
Some of them don't give you Harper links though. And there are some paid for press release websites. There are also websites that offer press releases in certain niches.
Like I said, press releases are a great way and a great tool for SEO.