We're right in the middle of what might be the fastest transition we've ever seen in digital marketing. We're transitioning from a world where humans use search engines to find information to where humans use large language models, who then, in turn, use search engines to find information. And whenever there's a transition like this, the market needs to adjust.
I just wanna talk about one specific way the market is adjusting and how you can take advantage of it right now. The old world was all about getting your website to rank at the top of Google. In the new world, it's all about getting a recommendation for your brand on whatever websites the large language models find in their own searches.
So getting a recommendation for your brand on these pages that the large language models are using is becoming very valuable very quickly. But the market needs time to adjust. So right now, they're underpriced.
The type of page most commonly cited by large language models are listicles. com or Justia com for Lawyers, House com for home service businesses and many other directories or blogs to produce listicles on their site. And the value of these placements has always been determined exclusively by how many leads the business owner believes they can get directly from that website.
However, if you track the citations of large language models, you will see that these Listicles have an outsized effect on the recommendations from large language models, so these placements just became much more valuable. And the more people use large language models to get recommendations, the more valuable they'll become. However, the cost for these placements still hasn't gone up.
We're seeing cases where we can be listed at the top of one of the most cited pages in a client's industry for one or two hundred dollars. Not one or two hundred dollars a month, which would be a screaming deal. Just a one time payment.
And once Google replaces their traditional search results with something that looks more like A I mode, which I believe will happen sometime in 2026, these placements will become much more valuable. Now, eventually the market will realise how valuable these placements are and the pricing will adjust. But if you've ever considered paying for placement, now is the time.
Just make sure the websites actually being cited by large language models when people are asking about your product or service.