@joshuamaraney

This is how you do keyword research inside the Google Ads tool. I'm gonna do keyword research for a company in South Africa that does venture capital. The first thing I'm gonna do is open up Google Keyword Planner and type in the word venture capital.

Now the first word over there, although there's a lot of volume, is probably a word that we don't want to bet on inside of Google Ads.

The reason is because there's so much volume that is telling us it's an informational search and probably people that are searching that word are not gonna be our clients. As we go down the list, I can start seeing some words that seem quite attractive. The volumes are lower, but they're still quite good.

And also I can see from the higher cost per clicks, that just means that people are bidding on it and that just tells me there's a market for it.

The next thing I'm gonna do is open up Google, I'm gonna type in that word that we selected and as I can see, there are people advertising for this term and I can see that the organic results are on the Mark. I'm gonna repeat the same exercise. This time I'm gonna research the word private equity.

Again, I'm looking for the volumes that are just correct and the bids are quite good.

That tells me again that it is the right word. Again, I'm going to go into Google search that Word and I can see yet again that people are competing in the Google Ads and the organic results seem quite good. Finally I'm going to go to the keyword planner and type in one more word investors for my company.

As I can see over there there are good keywords coming up again.

Once again I'm gonna open up Google, type in that word and you can see over there these words are perfect. I have to do a bit more research. I'm gonna see if there are any more keywords but over here it gives you a bit of an idea how I can do keyword research for Google Ads.

If you need help with your Google Ads or if you have any questions just drop a comment below and keep on following me for more tips like this.