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AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Do you want your brand mentioned more on ChatGPT? I'm sure if you like anyone, the answer is yes. If so, you should check this amazing study that was brought out recently by a Trefs.
They analyse thousands and thousands of data points and what they find conclusively is that best of lists, even if you've written them yourselves help you rank up higher on ChatGPT.
Now what the best of list is can be really anything. For example, you might have the top online schools in South Africa. You might have the best dentist in San Diego and so on and so on.
Again, what the research shows is that even self promoted and self written lists like this help ChatGPT see your company as a name to mention.
Now there's a lot of different ways where you can publish it. The first one is to publish it on your blog. Obviously probably the best way is to do something as a press release.
Again, you have to base it on facts.
You can't just say you are the best voted from yourself. Again, what the study shows is that people that are on these top of lists seem to be ranked higher on ChatGPT for their company names. Let me know what you think about this.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
They analyse thousands and thousands of data points and what they find conclusively is that best of lists, even if you've written them yourselves help you rank up higher on ChatGPT.