@joshuamaraney

here's a tip to help you dramatically with your Google Ads when I look at Google Ads accounts and when I train staff to do it the biggest problem that people struggle with is keyword selection now when you're doing keyword selection with regards to Google Ads the most important thing that you have to look at is keyword intent what is the intent behind a keyword that a person searches for the easiest

way to do it and I do it still is that when you are doing keyword selection open up a new search window and type that word in so for example let's say you're a plumber and you want to bid on the word block toilets go on to Google and search the word block toilets I almost guarantee you you're not gonna see other plumbers coming up in those organic results or even

ads the reason is obvious a person is looking for blocked toilets probably just for informational stuff or how to do it themselves they're not looking for a plumber another example is let's say that you are a psychologist and you think hmm maybe depression will be a good word to bid on again open up Google type in the word depression I promise you the top results are not going to be from

other psychologists they're going to be informational websites again this tells you that people that are searching this word are looking for information you can go do this for every single niche and every single keyword that you're selecting the most important thing with Google Ads like I've said before is trying to understand the intent remember with Google Ads if your text ad comes up and a person is clicking on that ad

Google are going to charge you regardless so you have to make sure that you get the most out of your clicks only bid on keywords that there is a transactional or commercial intent because generally speaking other type of words are not going to get your conversion you're going to get clicks yes but you're not going to get the business I hope this makes sense keep on following me for more Google

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