@joshuamaraney

What is topical authority for s. E. O.

If you want to rank the long term for Google, I want you to stop thinking about keywords and search volume.

Instead, I want you to start thinking about authority, specifically topical authority. Topical authority is an s. E.

O.

Concept that measures a website's perceived authority or knowledge on a specific topic. It's important to know that topical authority is different to domain authority. The main authority measures how strong you are based on the backlinks that are coming at your website.

Topical authority on the other hand measures your knowledge and your expertise in a certain topic or bucket.

Think about it this way. If you sell coffee, you don't just write about coffee and coffee beans, you write about the history of coffee, different roasting techniques, the best cups for coffee. You want to have it that Google has no choice but to put your website on the top of all the search results because you are seen as the authority in the coffee niche.

So why does Google care so much about topical authority?

It's very simple. It comes down to trust. Google has moved to something called eat.

Eat stands for experience, expertise, authoritativeness and trustworthiness.

When you pull topical authority, you're proving to Google that you're not just writing one lucky post that is gonna rank you, proving to Google that you are the source of expertise in your niche. The Haribul topical authority in SEO The most common and best way is the pillar and cluster technique. First thing that you do is you build your hub or your pillar page.

That is your massive overriding guide about your core topic.

But you don't go into the minor new details of that specific topic on that pillar page. When you go into the full details, that is what you call your cluster pages or your subtopical pages. So for example, let's say your pillar page was about SEO.

Your cluster content could be backlinks, local SEO, search volume and a whole lot more.

Then finally, you have to do internal linking. You have to do internal linking from your pillar pages to your cluster pages and then the cluster pages to the other cluster pages and then your cluster pages back to the pillar page. If you really want to build long standing SEO, you have to start understanding topical authority today.

If you want to learn more about SEO, give me a follow.

I post videos daily and I'm sure you really will enjoy the content.