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Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.
If you follow SEOs on TikTok, you might have heard of the term citations before. So what is a citation and why does it help your SEO? So citation is a mention of your business's name, address, and phone number somewhere out on the web, typically directories, so like Yellow Pages, Yelp, that kind of thing.
And how do they help your SEO?
Well, Google's looking to find your business on all the places they expect to see your business. So most businesses are expected to be found on the Better Business Bureau, on Yellow Pages, on Facebook. So all these sites are actually really important to make sure that your business is listed on.
It's a real trust factor for Google to know that you are a real business, that you exist.
And you get a little bit of a benefit from the link on some of these sites as well. So it's a trust factor and it's also a prominence factor. If you have more mentions around the web than your competition, then that can actually give you a little bit of a boost over your competition.
So I hope this helped.
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If you follow SEOs on TikTok, you might have heard of the term citations before.
Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.
Audit GBP fields, posts, services, citations, opening hours, profile engagement signals, and local-ranking experiments before changing local SEO priorities.
This source is connected to Local SEO operations and Google Business Profile maintenance.
If you follow SEOs on TikTok, you might have heard of the term citations before.