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The marketing person at Barilla deserved like 10 promotions for this. Barilla, pasta brand. Playlists on Spotify for different pasta dishes, each playlist is the exact length...
Marketing person at Barilla deserved like 10 promotions for this. Barilla Pasta brand playlists on Spotify for different pasta dishes. Each playlist is the exact length of time it takes to cook the different type of pasta.
Absolute carbonara 6 songs, 19 minutes. Mixtape spaghetti 5 songs, 9 minutes. Best Song Penny 5 songs, 11 minutes.
550,000 followers on Spotify. Lots of marketers get too deep in the weeds with data and forget to have fun like this. This is so smart.
Marketing person at Barilla deserved like 10 promotions for this.
Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.
Extract the campaign mechanic, audience trigger, distribution surface, and proof metric before reusing the idea for another brand.
This source is connected to Brand campaign mechanics and memorable hooks.
Marketing person at Barilla deserved like 10 promotions for this.