Source record
“Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free...
Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free.
It stayed there for three days, so they changed it to read $40. It was stolen overnight. Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard.
Marc said, right in the heart of San Francisco would be a billboard with just two words on it raise prices.
Friends of ours wanted to give away a perfectly good refrigerator.
Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.
Extract the campaign mechanic, audience trigger, distribution surface, and proof metric before reusing the idea for another brand.
This source is connected to Brand campaign mechanics and memorable hooks.
Friends of ours wanted to give away a perfectly good refrigerator.