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How to do website SEO that actually works, because loads of you are doing it wrong and that’s why your website isn’t ranking on Google or ChatGPT...
The reason why your website isn't ranking on Google even though you've done SEO is because you're doing it wrong. My name is Kate, I'm an SEO Specialist. It's literally my job to get websites ranking on Google.
Whenever I get a new client who has done their own SEO, or worked with a previous agency, but ultimately hasn't got results, the reason why it hasn't worked is always the same. Publishing blogs or inserting keywords on your pages is just not enough. The landscape is way more competitive now.
Everyone's got ChatGPT, we can all do that. If you want an SEO strategy that's actually gonna work for you now, it needs to be made up of three components, and they're each equally important. First one is the most obvious on-page SEO.
It is all about the content on your site. While this might include blog posts, it's actually a way bigger piece of work where you need to create a content strategy for your site. That means that you're publishing all sorts of different types of content, and it's not about targeting specific keywords, it's about ranking for an overall topic.
For example, if you're an ecommerce business and you sell skincare products, each product is gonna have a page. `n`nMy favourite way to do this is to have a main category page, let's say moisturisers, and then within that you'll have subcategory pages like hydrating moisturisers, moisturisers for acne prone skin, moisturisers for sensitive skin. You can make even more subcategory pages within those so you can have night moisturisers for oily skin, tinted moisturisers for oily skin.
This ends up building a huge topical map of loads of content on your site that is super relevant to your industry, what you offer, and ultimately helps you rank for more keywords. When it comes to blog posts, you wanna be publishing supporting content that your target audience would want to read but isn't necessarily related to your products directly. Like best skincare routine for oily skin.
I haven't even got to technical or off-page SEO yet. Let me know if you want a part 2.
Ecommerce SEO should build a topical map around products, categories, subcategories, and supporting informational content instead of random blogs.
Map product, category, and subcategory pages first, then add supporting informational articles around audience questions and buyer topics.
This source is connected to Ecommerce topical maps.
The reason why your website isn't ranking on Google even though you've done SEO is because you're doing it wrong. My name is Kate, I'm an SEO Specialist. It's literally my job to get websites ranking on Google...