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Across 250 best X software style SERPs, like best CRM for enterprise, 67% featured a list in which the company writing the article ranks itself number one...
Across 250 Best X software style SERPs like Best CRM for Enterprise, 67% featured a list in which the company writing the article ranks itself No. 1. This means when people are searching for the best software for so and so, 67% of the time the list that shows is going to be from a company that puts itself at the top of the list.
For people using ChatGPT asking for similar best questions, the best web design agencies in London, these best lists show. 43% of the time, when ChatGPT tells you something is the best for something else, it's probably not gonna disclose it's getting its information from a company that says it's the best.
Here's an example from Asana. Asana puts themselves No. 1.
Asana best for enterprise companies. This article is going viral in the SEO community. The conclusion is clear: AI likes these best lists.
For now, at least. It's okay if you position yourself No. 1.
If you're gonna do it, though, do it in a tasteful way. Link out to your competitors. Demonstrate that the article is well researched.
Announce all of your wins. These things work really well.
Monday named a leader in the 2020 Fivegartner Magic Quadrant for Adaptive Project Management and reporting for the fourth consecutive year. Kilo named 2025 best ease of use in Gym Management Software. Write blog posts about your wins, please.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
For people using ChatGPT asking for similar best questions, the best web design agencies in London, these best lists show.