Source record
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
It's actually frightening to think that this might be a reality or that people are actually pushing for it. This is just gonna create a new kind of monopoly that is massively problematic.
One of the very few things that you own online related to your business is your website. You don't own your social media content. You don't own your Google My Business profile.
You definitely don't own what ChatGPT and other AI tools say about your business. The more power we give these tools, the more that they're actually gonna have to control everything that we do. They'll be controlling everywhere we buy from, what we can and can't do, how successful our businesses are.
The only thing that you really have to control the narrative that you always own is that business website. You can control how it looks, exactly what it says, the kind of people that come to it, the functionality you can have. If this is taken away, and we're fully relying on third party tools who don't actually benefit from our business doing well, we're in trouble.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
You definitely don't own what ChatGPT and other AI tools say about your business.