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@build_in_public

2025-11-30

SMS texting is predicted to be the top marketing channel in 2026. “Calling it now, SMS will be the hot new direct channel in 2026...

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SMS texting is predicted to be the top marketing channel in 2026. Here it is right here. Calling it now.

SMS will be the hot new direct channel in 2026. Lots of founders launching texting services are doubling down on SMS. The barrier to entry is still somewhat high.

It's a good time to start before the channel gets flooded.

Other people are saying the same thing. This is crazy. SMS in 2025 is what email was in 2015, a direct channel where you can reach your audience with no intermediaries.

We've been sending three SMS a week, prints money, start collecting phone numbers as soon as you can.

Source Intelligence

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Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

Channel strategy and distribution bets · asserts

  • Compare channel cost, audience intent, saturation risk, and required creative format before reallocating budget or building a new channel playbook.
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  • SMS texting is predicted to be the top marketing channel in 2026.

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What is this source mainly about?

Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

What should an operator take from it?

Compare channel cost, audience intent, saturation risk, and required creative format before reallocating budget or building a new channel playbook.

Which topics does it connect to?

This source is connected to Channel strategy and distribution bets.

What public evidence supports the record?

SMS texting is predicted to be the top marketing channel in 2026.