If your digital marketer is telling you these things, fire them immediately. Biggest SEO myths, biggest one of all time: SEO is dead. Everyone has been saying SEO is dead for the last 13 years.
Adding emojis in meta descriptions boost rankings because Google loves emotion. That's crazy that some people are saying that. Backlinks are the only thing that truly matters in SEO.
Patently false. This myth is so prevalent I made an entire SEO course on how to get customers with SEO with just a minimal amount of backlinks. It's at compactkeywords com.
G O A E O L L M E O A E I O U E O. Everyone thinks doing SEO for AI is different. Most of the SEO you do for AI is the same SEO you should have been doing all along.
your digital marketer was saying reputation management was different from SEO, that's a huge red flag.
Content is king. We've all heard this before. Write unique, helpful content.
Google will reward you. What does that even mean? No one even knows what content is king means.
More importantly, immediately satisfy the intent of your target searcher. Ask what your target searcher wants when they get to your page. Give it to them immediately before they start scrolling.
Using meta keywords. This doesn't work. Anyone who tells you it does, get them out of there.
Page speed has some big influence directly on rankings. Page speed scores are meaningless. The Thing you should be testing is page speed.
From your own devices, page site speed. With friends and colleagues around the world, get firsthand experience. Page speed scores don't influence anything.
Schema makes you rank. You need an image to rank. Author BIOS Htm L structure page speed fresh.