Source record
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Online reviews are more important than ever before, specifically in getting on top of the Google AI overviews and getting on top of the AI answers in chat, G P t Perplexity and all the other AI models. Now as we know in any form of business, online reviews are vital. There was a study that came out by Wiser Reviews that showed 99% of people look at online reviews before they do an e commerce purchase.
There was another study that came out by Bright Local that showed 43% of people trust online reviews almost as they would trust a recommendation from family and friends.
Obviously, these AI models and Google are going to say, well, let's see what is the real life situation? I don't wanna just make up facts and disappoint people. So they gonna take a look at these online reviews and the companies with the top reviews, those are the ones that they're gonna put on top of these answers.
With regards to online reviews, you don't only have to focus on Google, although the majority of people look at Google reviews, there are a lot of others.
So for example, in South Africa we have hello Peter. It's vital to get on top of those reviews. There's also Tripadvisor, there's Yelp and there's many others.
All of these places you should be focusing on getting good reviews.
I've seen a lot of successful companies that I work with. They are starting To have divisions inside of the company that just focus on online reviews, they make such a huge impact on any business. And now they're starting to make a big impact on the AI overviews and the answers that you're getting in large language models.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
Online reviews are more important than ever before, specifically in getting on top of the Google AI overviews and getting on top of the AI answers in chat, G P t Perplexity and all the other AI models.