The creator says a plain gray account screen beat a video-background version because the video distracted users.
- A/B test visual polish against conversion goals before assuming richer design will perform better.
Source record
@build_in_public
2025-11-22Which version drove more signups? Ring tested two create-account screens. One used a boring grey background. The other used a polished video background...
Source Text
iRing, ring. These two create account screens against each other. Which one do you think got more people to create accounts?
The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background.
Turns out the video background distracted people. Less people created accounts because they were distracted. The grey background got more people to create accounts.
There are actually times when boring marketing and boring design can be good.
Source Intelligence
iQuestions this source answers
iWhat is this source mainly about?
The creator says a plain gray account screen beat a video-background version because the video distracted users.
What should an operator take from it?
A/B test visual polish against conversion goals before assuming richer design will perform better.
Which topics does it connect to?
This source is connected to Conversion design.
What public evidence supports the record?
Ring, ring. These two create account screens against each other. Which one do you think got more people to create accounts? The plain one with the gray background or the beautiful one with the video background? This is actually a video that's supposed to be playing. Beautiful background, grey background. Turns out the video background distracted people...