@tjrobertson52

AI is getting like scary good at graphic design. If you're currently paying an agency to create ad creatives for your company, or you're thinking about paying an agency, or you just want to do it yourself, I would check out Google Pomelli. Google has seriously been shipping AI tools lately.

Pomelli is one of their latest experiments. Just throw in your website and it'll immediately create some very impressive ad creatives for your brand. From there you can easily make any edits.

And right now at least, it's completely free. Now it's not better than the best graphic designers out there, but it is better than like the average graphic designer. I think we're at the point now where it doesn't really make sense to pay a graphic designer a couple hundred dollars to create a nice looking ad for you.

Like, if you have the budget, it might make sense to spend thousands of dollars for one of the best graphic designers. Otherwise you just need someone with good judgement that can use one of these tools. I think it's fairly easy to predict where this is all heading.

Earlier this year Zuckerberg told us their vision for Facebook ads is that you would just give them your website URL, your goal for the campaign, and a budget and they would do everything else. Google seems to be going in the same direction with performance max campaigns.

And sure, for a while the best marketers, the best graphic designers are still gonna do a better job, but for the average small or medium sized business, it's just not gonna make sense to hire someone to do this for you unless they're taking advantage of these tools and passing the savings to you. Unfortunately, I know from firsthand experience that a lot of agencies are not.

They either convince themselves that AI will never make anything valuable and they refuse to use the tools altogether, or they are using the tools, but they're deliberately hiding it from their clients. They're banking on their clients not realizing how much easier this work has gotten so they can keep all the profits for themselves. It's incredibly frustrating how common this is, and it's the primary reason I left my last agency to start my own agency.

I recently convinced my favorite account manager from the last agency to come work with me at my new agency. We're just reviewing the work that we're doing for our current clients, and we estimate that it's about four times the workload we did at the same rate for clients at our last agency. And we're still plenty profitable.

As long as your agency is keeping up with the tools that are coming out, everyone can be way more efficient. Everyone can win.