@tjrobertson52

Google just made it way easier to repurpose your blog content or any text content. I think this could potentially be a really big marketing opportunity for any small business. It's ridiculously easy to do.

So a few months back Google rolled out their video overview feature in NotebookLM, and this allows you to upload text content and then Google will create a video for you. But it kind of sucked. Well, recently they incorporated Nano Banana, their newest image generation model, into video overview and it's actually a lot better now.

I'll be honest, the videos aren't amazing or anything, but I feel like we've just hit that good enough moment. They're good enough that you can throw a blog post in, have it do a video overview of the blog post, and it's not embarrassingly bad. Like, most small brands would be fine putting that out into the world as a representation of their brand.

This might not seem like a big deal on its face, but I think it's huge. Video content has always been very effective, and it's only becoming more effective now. But the vast majority of brands have never had the time or willingness to create those videos.

But now you can turn every blog post, every service page, every product page on your website into a video version targeting the same term. Now again, these videos aren't amazing, so you're probably not gonna get a ton of views on the video platforms. Themselves.

But for a small business targeting specific niche terms, there's way less competition on video than there is on blogs. Google is showing way more video content in their search results, and large language models are relying more and more on videos to give recommendations. That's really where I see the biggest opportunity and why I think every small business should be taking advantage of this.

You see, when someone goes to ChatGPT. Or Google's AI. Mode, and they ask about the product or service that you offer, the large language model is then going to run a series of specific searches.

So they're not just looking for the website that's rank one. Instead, they're gonna look through hundreds of websites, and they're gonna recommend whatever business shows up most prominently across those results. So unlike traditional SEO.

Where you have to be rank 1 for that competitive term, showing up in large language models is about showing up as many times as possible for as many specific terms as possible. And so even if your blog post or your page is already rank one for that target term, making one or more videos targeting that term let you show up more often, increasing the chances that you get recommended. We're just starting to experiment with this with a few of our clients.

But for a lot of the terms are targeting. There are literally no videos on YouTube targeting those terms now. Again, a lot of humans probably aren't gonna watch these videos, and maybe you wouldn't even want them to.

It actually has a NotebookLM logo on the video, so they'll know it's created by AI. But ChatGPT and Google's AI mode have no problem citing videos with under 100 views as long as it's relevant to one of the dozens or so searches that is performing to answer the users query. And I believe we're quickly moving into a world where when someone is looking for a recommendation on which brand to go with, they will typically use a large language model like ChatGPT or Google's AI mode.