You can have such a serious ROI just from following the right X accounts. This guy post conversion rate optimization breakdowns. Look at this before and after they added this urgency banner spots for Christmas show are filling up quickly.
They made a much stronger visual hook. They replace view demo reel with a play button. Gives an immediate reason to engage.
Putting in magician near Philadelphia. It's local and specific. Reduces bounce rate a ton.
The view demo reel called Action Button got replaced with a much bigger called action button that says check availability now turns curiosity into an actionable lead. A much more conversion focused called action directly under added key credentials and stats acclaimed by Fortune 500 executives. 100% audience participation guaranteed over 2,000 presentations delivered.
Then a testimonial. Look, no testimonial here. Testimonial right at the top.
This was him introducing himself using valuable real estate. Before people start scrolling, the new one is convincing visitors to take action now while conveying scarcity. This stuff is all obvious when you see it, but many of us don't do it.