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There's something to be said about startup founders who have a sense of humor. The meditation app Calm started as donothingfortwominutes.com...
There's something to be said about startup founders who have a sense of humor. The meditation app calm started as do nothing for 2 minutes dot com. When it was launched, this super long URL, it went from zero to 1 million unique visitors in only six days.
If you go to do nothing for two minutes dot com now, it just redirects automatically to calm. When it was launched, this is what it looked like. If you moved your mouse, the time would reset and there was the sound of calming waves.
You can hear it. The calming waves. com was launched on Product Hunt, went viral, LED to calm the founder.
He also thought of million dollar homepage to fund his university. You paid $1 per pixel. There were one million pixels.
Everything sold out. Sold out. Each pixel linked to a website.
You want to win, develop a sense of humor.
There's something to be said about startup founders who have a sense of humor.
Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.
Extract the campaign mechanic, audience trigger, distribution surface, and proof metric before reusing the idea for another brand.
This source is connected to Brand campaign mechanics and memorable hooks.
There's something to be said about startup founders who have a sense of humor.