what are backlinks and why are they so important to search engine optimization in simple terms when one website connects to another website that is via a link when that website is now connected to that first website that is called a backlink when Google has to decide which website should go higher up their search results one of the major factors that they look at is backlinks how many votes or links one
website is getting from all over the world because this shows Google that this website is more important and more relevant now there have been lots and lots of studies with regards to backlinks and how important they are one of the big studies that came out a few years ago was done by one of the leading SEO softwares in the world called atrials they showed clearly that websites with more backlinks rank
higher up the search engines now with regards to backlinks they are not all created equal and there are number factors that you have to know what makes up a very good backlink or not such a good backlink the most important thing is authority how important is that website that's linking back to your website the next important thing is relevance how relevant is that website that's linking back to yours so for
example if you are a medical website is another medical website linking back to yours the third one is anchor text have you labelled that back link the fourth one is placement is your link on the top of the page or at the bottom of the page the fifth important part of a good link is if it's a follow link or a no follow back link now backlinks are hugely important and
you have to start understanding them if you want to take SEO seriously and you want your website to come on top of the Google search results and obviously now as well the AI search results if you want to learn more about SEO backlinks Google Ads and a whole lot of digital marketing exciting stuff give me a follow I post videos daily and I'm sure you'll love the content.