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USA Today publisher Gannett said they "blocked 75 million AI bots" - “around 70M from OpenAI.” Their CEO wants to stay in Google's "blue links", but not in AI Overviews...
USA Today publisher Gannett said they blocked 75 million AI bots, 70 million from OpenAI. Their CEO said they want to stay in Google's blue links but not in AI overviews and it said there's not meaningful traffic coming from AI search. LendingTree said the same.
AI referral traffic is way lower than SEO, but and this is a big one, LendingTree said from a conversion perspective, it's night and day when you get traffic from LLMs or AI overviews. It's a 4 to 5 times conversion rate. This course shows how to make conversion-based landing pages optimized for AI and for Google's blue links.
com.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
USA Today publisher Gannett said they blocked 75 million AI bots, 70 million from OpenAI.