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@build_in_public

2025-10-30

Public companies are thinking deep on AI SEO. Wayfair, “We are using generative AI to put suppliers products in front of more customers.” They've used LLMs to scale and...

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Public companies are thinking deep on AI SEO. Wayfair we are using generative AI to put suppliers products in front of more customers. They've used LLMs to scale, scale and optimize SEO page titles, which has actually helped them with SEO in traditional Google search.

com says they're still growing in traditional Google search. Travel clicks that are coming to us from traditional search are still going up year over year. Says it could change, but it's still an important data point.

Poster SEO remains the foundation of answer engine optimization and generative engine optimization. If you don't know what these things mean, it means doing SEO for LLMs. CoStar is saying SEO is the foundation of getting visibility in LLMs.

Today. Generative engine optimization is sub 1% of top-of-funnel acquisition. They predict it will become a bigger top-of-funnel traffic feed.

I made an entire course about how to do SEO that actually gets customers. You're not creating blog posts, you're creating bottom-of-funnel SEO landing pages. Conversion-based landing pages works really, really well with AI.

com.

Source Intelligence

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Public-company commentary says traditional SEO remains the foundation for GEO/AEO, while GEO is still sub-1% of top-of-funnel for one cited company.

2 related signals · SEO foundation for GEO/AEO / AI-assisted SEO at scale

  • Keep SEO fundamentals as the base layer for AI visibility work; monitor GEO/AEO growth without over-prioritizing it versus proven search demand.
  • Consider controlled LLM-assisted title optimization experiments with human QA and before/after measurement.

Questions this source answers

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What is this source mainly about?

Public-company commentary says traditional SEO remains the foundation for GEO/AEO, while GEO is still sub-1% of top-of-funnel for one cited company.

What should an operator take from it?

Keep SEO fundamentals as the base layer for AI visibility work; monitor GEO/AEO growth without over-prioritizing it versus proven search demand.

Which topics does it connect to?

This source is connected to SEO foundation for GEO/AEO, AI-assisted SEO at scale.

What public evidence supports the record?

Public companies are thinking deep on AI SEO. Wayfair we are using generative AI to put suppliers products in front of more customers. They've used LLMs to scale, scale and optimize SEO page titles, which has actually helped them with SEO in traditional Google search. Booking.com says they're still growing in traditional Google search...