Source record
Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
If you're running Google search ads and you want to improve the quality and stop getting junk leads, here's the No. 1 setting that you have to change in your network settings. For whatever the reason is, Google suggests that you have search partners and the display network searched on.
These two settings, when turned on, will absolutely kill your campaign.
I guarantee it. There are studies and I've seen it with hundreds and hundreds of examples. What you have to do now in your Google Ads campaign is go to the network settings in your campaign settings.
Then if include Search Network Partners and include Display Network is switched on, go and untick them straight away and press save.
This will make sure that your Google Search Ads only show up when people are searching in Google. They're not gonna come up on random partner sites, on random websites that you have no control over. Go and change your settings now and you will get much better quality leads for your Google search ads.
These two settings, when turned on, will absolutely kill your campaign.
Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.
Audit the referenced Google Ads setting, document the intended configuration, and verify search terms, exclusions, tracking, and policy status before scaling.
This source is connected to Google Ads account operations.
These two settings, when turned on, will absolutely kill your campaign.