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This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. Carrots became Orange Rockets. Zucchini became Troll Bats...
This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them. These are called dragon teeth. Here we have troll bats.
Secret Treasury. Carrots are orange rockets. These are clowns.
Noses. Seems silly, but sales increased by 151%. Creativity is the last unfair advantage we're legally allowed to take over the competition.
Shout out to Harry's newsletter for this share. Ask yourself what little creative things like this you can do to stand out.
Naming and wording can change perception, memorability, and willingness to engage with an offer or product.
Test naming options against audience comprehension, emotional response, search clarity, and conversion behavior before treating naming as decoration.
This source is connected to Naming and positioning as conversion framing.
This Belgian supermarket changed the names of their fruits and vegetables to encourage more kids to eat them.