@darrenshawseo

Claire and I have been busy at a conference, so we've not been too up on the latest in local search. But fortunately, we have some very bright people here to give you some excellent takeaways and tips from their talks. Mm hmm.

So watch this now.

The main takeaway may be the fact that you need to do the geogrids to scan your competitors, monitor their reviews and see how many recent reviews they got. So you can set a sensible target for yourself against whoever is in your local options. A lot of businesses overlook posting on their Google and Apple Maps profiles.

Mm hmm.

But it's actually such a good strategy, even if you're sharing updates, promotions, anything. Not only does it like engage with customers more who are looking for those businesses, but it also kind of tells AI that, you know, your business is active, it's speaking to customers. Educate yourself, always be learning.

Join networking groups and communities and leverage that peer network of people at the same level of your career and also people ahead of you that you can ask for help and get some mentoring and coaching.

Build your own personal brand so that at your current job, you're more valuable and you provide value and they see that and you'll get bigger and better things. You don't need to necessarily build trust specifically for your brand. Show up as yourself and help the folks that and the audience that, you know, would be interested in your brand.

And that's kind of the key to making sure that you can build real person to person trust because trust is passed mostly from person to person.

All right, so let's close it up. OK, goodbye. We love you.

No, like.