@tjrobertson52

Traffic from ChatGPT converts at 23 times the rate as traffic from Google.

That's the least what a trust found in a recent study they conducted looking at traffic to their own website.

The actual conversion rate will depend on your industry.

I've seen a handful of studies like this, but I think the lowest I've seen is about eight times the rate of Google traffic. Just wanna talk really quickly about why this is and what you should do about it.

The thing is if someone's searching in Google, they only learn about your company once they visit your website.

However, in ChatGPT or any other large language model, they're learning about your company and your competitors all inside of the conversation and they're only clicking through to your website once they've decided they wanna do business with you.

The entire buyer's journey is happening right there inside the chat conversation.

And so even though Google still gets way more traffic, you're much more likely to accept the recommendation from ChatGPT.

What's remarkable about this is there are now companies who only get 2 or 3% of their traffic from ChatGPT, but 50% of their conversions.

And this trend is really only going in one direction.

I think it's too early to say if ChatGPT will be the ultimate winner.

I think Google's AI mode still has a chance.

But the fact is more and more People are going to be making decisions based on recommendations of large language models. As a business, you or someone on your team should be paying attention to the sources of information that Chat, t and other large language models are using to make a recommendation for either you or your competitors. For each such information source, you wanna make sure you're either being recommended there or you're creating your own content to replace that information source.